We get this question from our friends and acquaintances all the time: "Why do you sell sustainable boxers?".
The answer is actually quite simple and has exactly two reasons:
Back in 2020, Simon needed new underwear because his old boxers from Kalvin Clein were all breaking one after the other. Either it was a hole at the waistband or between the balls. The fabric just ripped everywhere.
Since Simon couldn't really get through the week with his remaining boxer shorts, he needed some quick help. He searched all over the internet for sustainable, affordable and beautiful boxer shorts. Although he found some here and there that were sustainable and affordable, but then looked like grandpa's knickers from pre-war times. There were also nice, sustainable boxer shorts - but they all started at about 35 euros per piece, where you were quickly over 40 euros with shipping. As a student, he saw absolutely no chance of being able to afford them. At the same time, he often lacked transparency about sustainability with the individual suppliers.
Simon always wanted to start something. But the decisive factor was that he wanted to make a difference with it. A fashion label was never really an option for him, as he mostly buys his clothes second-hand and doesn't want to support consumerism and materialism. "There are already so many clothes in the world - we really wouldn't need to produce any more new ones," he kept thinking. So when he ran out of boxer shorts and couldn't buy them second hand, the time came and Simon just went for it.
So out of countless drawings and prototypes that Grandma had sewn him, he finally got the boxer shorts he always wanted. A pair of wide boxer shorts that wasn't too wide that it would make corrosive creases in his pants, a pair of wide boxer shorts that wouldn't ride up, that wouldn't pinch his balls, and that wouldn't have a scratchy label on the waistband. And a wide boxer that spares your balls from eye contact with your roomies when you're half-naked at the breakfast table in the morning, hungover and sipping your oat milk cappuccino. The design was born!
Now all that was left was to find the right fabric. Organic cotton - good, but not good enough. So he did some more research and found Lyocell, or Tencel. This fabric is made from tree fiber from eucalyptus or birch, for example, and grows much more sustainably than cotton. Not only do these trees need less water than cotton, but they also take up less space and can be treated without pesticides. As if that weren't enough, the fabric is also super antibacterial, breathable and moisture repellent, making it an excellent choice for underwear. The fact that it also feels smoother than silk is just the cherry on top of the iceberg (which will hopefully still be around in 100 years).
You can't believe it? To be honest, we didn't either at first - but we were able to convince ourselves. Try our Boxers and see for yourself!
